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ILLUSTRATIVE CAMPAIGN CONCEPTS

See how I approach
an offer and its audience.

These examples demonstrate campaign thinking. They are not client case studies or evidence of campaign results.

CONCEPT 01 / BEAUTY BUSINESS

From a service offer
to an appointment enquiry.

ILLUSTRATIVE AD

Your next salon visit,
made simple.

Explore a focused service package and ask about available appointments.

Sample CTA: Send a WhatsApp message

The campaign plan

  • Goal: start relevant appointment conversations.
  • Offer: one clearly explained salon service or package.
  • Audience: potential customers within the studio’s service area.
  • Destination: a WhatsApp conversation.
  • Follow-up: confirm service, date, location, and next steps.

Success is assessed using actual enquiry quality and the business’s booking records, not likes alone.

CONCEPT 02 / LOCAL SERVICE

Explain the service.
Make a quote easy to request.

ILLUSTRATIVE AD

A cleaner space.
A simpler weekend.

Describe the property, location, and cleaning you need to request a suitable quote.

Sample CTA: Request a cleaning quote

The campaign plan

  • Goal: generate relevant service enquiries.
  • Offer: a defined cleaning service and clear service area.
  • Audience: people the business can realistically serve.
  • Destination: a focused page or WhatsApp.
  • Follow-up: clarify property size, requirements, date, and quote.

Actual pricing, availability, and service claims would be confirmed with the business before any ad launch.

YOUR NEXT STEP

Let’s shape your business offer.

Share your business link, target country, goal, and planned advertising budget.

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